The Impact of Dirty Data (And What One Marketer Did About It)
Your marketing department runs on data. It’s like fuel for your demand generation engine. And the cleaner your fuel is, the more efficient your engine runs. Dirty data destroys your engine’s...
View Article2D Code, or Not 2D Code, That Is the QR Question
QR codes (aka 2D Barcodes) aren't new, and yet they remain shrouded in uncertainty. Most marketers understand the theory behind QR code technology, but many are unsure of how exactly it works, or when...
View ArticleMore Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our...
View ArticleConvergence Analytics: Why Now’s The Time
It might be the Holy Grail of marketing analytics, but don’t feel bad if you haven’t heard of convergence analytics before. A relatively new term in marketing analytics, it describes a new class of...
View ArticleHummingbird and the Case for Search Intent
Google’s “Hummingbird” algorithm update marks a major shift in the way we interact with the web. Until now, Google has primarily been tweaking and building on top of their original algorithm, and even...
View ArticleNumbers Don’t Lie, But Your Research Might
Businesses run on numbers and, from finance to sales, to marketing and customer research, numbers are measurements that help us to monitor, compare, validate, and predict. Numbers are critical to...
View Article
